Privacy Policy
Last updated: 11/2/2026
1. Introduction
Lake State Mortgage ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.
2. The Data We Collect About You
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, last name, username or similar identifier.
- Contact Data includes email address and telephone numbers.
- Financial Data includes information necessary for mortgage pre-approval and quoting.
- Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location.
3. SMS & Text Messaging (A2P 10DLC)
By providing your mobile phone number, you consent to receive SMS text messages from Lake State Mortgage regarding your mortgage inquiry, application status, and relevant financial services.
Message and Data Rates May Apply. You can opt-out of receiving text messages at any time by replying "STOP" to any message you receive from us. For help, reply "HELP".
We do not share your mobile information with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
4. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you (e.g., processing a mortgage application).
- Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
5. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at:
Lake State Mortgage
5500 Northland Dr NE Ste J
Grand Rapids, MI 49525
Email: kevin@lakestatemortgage.com
Phone: (616) 805-5807
